Product Innovation – New ecological washing powder

"Develop new competitive, ecological brand of washing powder and launch it within 2 years at central Europe market, UK and Austria"

Our approach

  • Project duration: 12 months.
  • Project scope: 12 workshops.
  • During the workshops team facilitated by ICG-Capability consultants developed new product concept and prepared its launch to the market.

Project deliverables

  • Launch of new brand „Feel Eco“ - ecological line of powders and gels.
  • Certification from European and domestic eco institutions.
  • New distribution strategy has been realized, several promotions has been done (Germany, Prague, UK).
  • Sales increase of volume and positive feedbacks from consumer.
  • World award for packing and product Feel Eco in 2011 Dusseldorf.

Milan Gazdik